Are You Ready to Get Social Smart?
Real estate pros, build your business through social channels. We show you how.
...or continue scrolling below for more info about the program
Do you struggle to keep up with social media? You love your job - you couldn’t dream of doing anything other than sell real estate. Let’s face it - you are really good at what you do. In fact you are probably in the top 20-30% of agents in your office (or, actively working toward joining this group soon!)
You also really, really care about your clients.
You are the type of agent that wouldn’t miss a closing. You are the type of agent that always drops the keys off to your clients - because they are more than a transaction, and so much more than a ‘deal.’ They are a family who are about to create a lifetime of new memories in their new home and you understand this sacred space.
Every home and every client of yours has a story.
It’s a story about a family that just lost their grandparents and the kids and grandkids have to clean out the home they have known for decades and put it up for sale. It’s a story about a husband and wife whose kids have left the nest and the home that was once perfect for a family with teenagers now seems big and empty and they are ready to downsize. It’s a story about the young couple with two kids, who had to go through a short sale a few years back and now they are getting back into the market and they are scared - just like first-time homeowners all over again.
Those stories above? Those are my stories. Those are my stories about my grandparents, about my parents, and about my husband and I.
You know every client’s story and you understand that real estate is a personal business for a lot of people.
This is why I love social media when it comes to real estate. Social media, when done right is the perfect medium for agents to celebrate, honor and keep in touch with the families they serve.
So, how is business for you? I would imagine, business is good, maybe even really good. But as much as business is good, as much as the referrals always come, there is the nagging feeling that you could be doing something better - especially when it comes to what you are doing online.
You love the idea of using social media to grow your business and to better keep in touch with your clients…if only there were more hours in the day and if only you could really figure out what the heck you were supposed to do!
HAVE YOU EVER SAID ANYTHING LIKE THIS?
I wish I had the time to set aside to plan out my social media...
I struggle with keeping up with all the new stuff...
I feel like I’m wasting time with social media...
Did Facebook change again? Why is no one seeing my posts?
I don't understand how it all works so it's really frustrating. It makes me afraid of doing and it's hurting my career big time.
I struggle with balancing sharing in the moment on social, while also being present and committed to the moment IRL.
The number one challenge when it comes to social media from real estate agents just like you is that it takes too much time! Whether it’s the time it takes to create great content, the time it takes to keep up with all of the different platforms and constant changes, or the time that feels like it’s being wasted in the social media time suck vortex…time, time, time.
One thing I know for sure is that time is all we have.
I have learned this lesson over and over again both professionally and personally. Time is the most valuable asset we have and, in a world that seems to be getting busier and busier, time is also becoming a precious and rare commodity.
It pains me to see real estate professionals missing out on the immense benefits of implementing a social media strategy because it’s too overwhelming and because they simply don’t have the time.
According to the National Association of REALTORS® 2016 Member Profile,
91% of all real estate professionals use social media in some format.
The question is...
ARE THEY USING IT EFFECTIVELY TO GROW THEIR BUSINESS?
For the past several years I’ve had the honor of coaching small groups of real estate professionals through a 6-week program called #GetSocialSmart. With over 100 alumni of the course now, I’ve witnessed incredible transformations of individuals and businesses. Seeing people finally ‘get’ social media, using it to exponentially grow their real estate business, connect better with their clients and, most importantly, taking back their time has been extremely rewarding.
In a recent survey, here’s what our #GetSocialSmart alumni had to say:
- 97% of my #GetSocialSmart alumni said they would recommend the 6-week #GetSocialSmart course to friends and colleagues.
- On a scale of 1 to 10, (1 being the least valuable and 10 being the most valuable) #GetSocialSmart alumni, on average, rated the value they received based on the money they spent a 9.
- 98% said they loved being able to access the content anytime, go back and watch videos at any time of day on any device.
As successful as that program has been, I want to be able to serve more people in the real estate community. It is with that in mind that my team and I went to work reimagining the #GetSocialSmart program. We wanted to make it accessible to more people and also deliver the training in a way that allows people to go through it on their own schedule.
I’m beyond thrilled to announce the
This all-inclusive social media training course is designed specifically for you; the driven real estate agent who cares about their clients. Whether you’re already a top agent or gunning to be one, this academy will help you master the social media side of your business once and for all.
You are the type of agent who truly cares about your clients and consistently goes above and beyond to earn their loyalty and trust. You’re the agent that never misses a closing, recognizes the importance of celebrating your clients, and you’re always seeking to improve.
You’re excited about the possibilities of social media but just aren’t sure how to use it best. You understand the value of investing in training and education and you’re eager to create and implement your own social media strategy.
Most importantly, you understand that buying a home is, for most people, one of the biggest decisions of their lives. You don’t take your role is this process lightly and you are continually striving to better yourself and your processes to better serve your clients.
This 24/7, on-demand online library, boasts over 40 training video modules, plus the original 6-week #GetSocialSmart course with (my original online course valued at $1,999), the Facebook Ads mini course (12 modules breaking down all things Facebook ads), plus an addition 40+ downloadable materials that go hand-in-hand with each video.
Along with training materials you’ll also have access to Katie’s exclusive eBooks, worksheets, checklists and tons of other downloadable material.
This all-access membership includes training specifically for real estate agents and brokers on: social media strategy, content strategy, blogging, social media advertising, Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, Video, Live Video and so much more.
Along with your membership to the training materials, you’ll also gain access to Katie’s private Facebook group for academy members only. This is your opportunity to connect and learn from like-minded peers, as well as get personal feedback and direction from Katie.
Each month, we’ll have new and exciting things for our #GetSocialSmart Academy students. Whether it’s a guest expert webinar on Live Video, a new video training series on Snapchat or a stand-alone mini-course on Facebook Ads - each month you are a member, you will receive additional training tools.
Once you sign up for either a monthly or yearly membership, you will be emailed your password information to log into our exclusive member portal and access to our private Facebook group. From there, you will have immediate 24/7 access to all of the training materials. You can watch them at your own leisure and at your own pace.
At the beach and want to learn about how to jump-start your Facebook business page? Watch the video from your iPhone on the beach.
In the car waiting to pick up your kids and need to know more about Instagram? Watch the video and download the eBook all from your tablet.
At an open house waiting for people to arrive? Crack open your laptop and see how you can freshen up your LinkedIn profile. You can even binge watch them all at one time if you want! (You may need a really big bowl of popcorn for that!) 🙂
I know there are countless blog posts, videos and free webinars you could read, watch and attend when it comes to social media. But here is what you are going to get in the Academy that you aren’t going to get anywhere else. You are going to get someone who has more than 20 years of marketing and branding experience with the last ten focused on social media for the real estate industry.
I have consulted for some of the biggest companies in real estate and mortgage such as RE/MAX International, DocuSign, Realtor.com, and so many others. I have helped companies on average grow their social media presence by more than 40%. In the last five years, I have spoken to tens of thousands of real estate professionals on stages all over North America teaching social media strategy and how agents can use it best for their business.
Invariably, after every single event I speak at, I have agents coming up to me, asking questions and asking me if they can hire me as their coach, or for an hour, or to ‘pick my brain.’
Here’s the thing….I wish I had the bandwidth and the time to help everyone. But, as we all know - time is our most precious asset. As much as I’d like to, I just don’t have the time or ability to work one-on-one with agents. But, I have a strong desire to help and serve more people.
This why I created the #GetSocialSmart Academy.
Once you are a member of the Academy you will have exclusive access to me through our private Facebook group and our exclusive group Academy calls to reach out and chat, ask me questions, have me take a peek at your Facebook page or just offer advice.
Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends.
Katie is also a business coach to entrepreneurs, small business owners and real estate professionals. Her signature group social media coaching program #GetSocialSmart has received accolades from industry peers across the globe.
Katie is a passionate writer and is working on her first book on social media strategy to be published in 2016. She is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0 and is passionate about all things tech, wine and empowering women in leadership.
Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 101 influential people in real estate.
Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.
A sneak peek at the modules inside...
Facebook Ads Mini Course
Frustrated with your results from Facebook ads? We feel your pain! We are thrilled to announce our BRAND-NEW Facebook Ads Mini-Course for Real Estate! This course includes 12 video modules + 12 downloadable handouts. This course is now officially part of our #GetSocialSmart Academy!
When you sign up for the course, here is what you receive:
- Facebook Ads Mini Course ($199 value)
- #GetSocialSmart Academy ($999 value)
- Complete 6-week coaching course ($1,999 value)
- Private Facebook Group for Members Only
- Monthly live Q/A calls and exclusive webinars
Here is what some of our Academy members are saying about the
Facebook Ads Mini-Course:
Isn’t it time to get smarter about how you use social media? Are you ready to take back your time when it comes to social media? Join the #GetSocialSmart Academy today!
I can’t wait to see you there…
- No Contract Commitment
- Month-to-Month Option
- No Contract Commitment
- Get Two Months Free
See what others have said about #GetSocialSmart and Katie Lance:
"I pride myself on seeking out the best in every industry so I can continue to polish my professional skills and build my business. When I needed a little guidance taking my social media skills to the next level, I took the opportunity to take Katie's intensive #GetSocialSmart course. Her smart, concise lessons were respectful of the real time real professionals have to give and her encouragement throughout the sessions and beyond is just the level of personal detail you come to expect when you're a Katie Lance client. All the materials were top shelf in their quality and delivery. I get private messages all the time asking about my experience working with Katie and I'm always thrilled to have the chance to recommend her."
- Lisa Perk, The Property Group
- Helen Hodge, Jahn Real Estate
- Lee Arnold, Benchmark Property Management
- Kevin Stark, Realty One Group
- Robyn Burdett, RE/MAX Allegiance
- Lynn Olsen, Keller Williams
- Megan Luker, RE/MAX Alliance